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How to publish and promote listings effectively
This page explains the full workflow for servers, bots, emoji and templates. You will find listing-type guidance, a pre-launch checklist, review flow details and practical advice for improving performance after launch.
Servers
You submit a community with an active invite, full description, relevant tags and a correct category. A server listing performs best when it clearly explains who the community is for, what the atmosphere is like and what the user should expect after joining.
Bots
A bot listing should focus on real functionality, your advantage over similar tools, onboarding flow and practical use cases. Keep the headline strong, the short description clear and the long description structured in markdown sections.
Emoji
Emoji and emoji packs should communicate style, use cases and overall consistency. The strongest submissions are collections built for specific reactions, branding, streaming, roleplay, community aesthetics or seasonal events.
Templates
Templates should explain what problem they solve: launching a new server, organizing channels, onboarding a community, premium areas, support flows or event structures. The more specific the scenario, the better the conversion from discovery to usage.
Publishing workflow
From idea to a working listing
1. Choose the correct listing type
Do not push everything into the server category. If you are promoting a tool, use a bot listing. If you are promoting a downloadable asset, choose emoji or template. This affects metrics, sorting, CTA labels and user expectations.
2. Prepare the copy and structure
Every listing needs a name, short description, long description, tags and a meaningful CTA. The long description works best when split into sections: what it is, who it is for, key features, onboarding, rules or pack contents.
3. Pass verification and publication
Servers and bots may go through extra review. If a listing depends on the required bot, removing that bot from the guild can automatically disable the listing and move it to the owner's Disabled tab. This keeps the directory accurate and trustworthy.
4. Optimize after launch
After launch, revisit your copy, refresh visuals, refine tags and respond to reviews. The strongest listings are maintained like landing pages: updated regularly, readable on mobile and aligned with what the visitor is searching for before clicking.
Before you click publish
A short quality checklist
FAQ
Can I edit a listing after publication?
Yes. Owners have a dedicated management panel, and disabled listings move into a separate tab with the reason displayed.
Do all listing types use the same filters?
No. Sorting is tailored to each directory type so servers, bots, emoji and templates are ranked by data that actually makes sense for them.
Next step